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Niche Market
Discovery

By Charles White

What is a niche Market? It is simply a group of people with a common interest. Some examples are hobbies, problems, desires, needs and hundreds of others. People are interested in information to help solve their problems. First you will need to find large groups of people interested in the same thing. Think of ideas you want to research. Don't waste time and money marketing to people who have no interest in products or services. Only focus on groups of people already interested in your product or service.

Several things are very important in selecting a niche. First, find a group of people with a common interest, then decide what they want or need. Put together a product or service to satisfy that need. Finally, ask if they are willing to pay for this information.

Seek out popular markets and make sure there is a large interest in that market. Some types of markets people have interest are money making ideas, self help, health and fitness, hobbies, religious & spiritual just to name a few.

Places to find ideas for a hot niche include Clickbank, magazines, Amazon.com, discussion groups, infomercials, direct mail, forums and blogs.

Once you have found a nich then it's time to research your competitors and do all the research you can on that particular product. Make a decision if you are excited enough about developing around the product or service.

Once you have decided it's time to move forward, you will need to develop a web site to promote your product or service.

All ideas will not work out. The main thing is to not get discouraged. If it does not work, find a different nich and try again. Just keep promoting your product or service and the rewards will come. There is only one thing left to do and that is TAKE ACTION!

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